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RoCS measures value generated per dollar of cognitive spend. Use it to compare motions, not to prove a motion is profitable.
For example, $24 of confirmed value against $10 of spend gives a RoCS of 2.4. It is a ratio, not a profit margin or a reply count.

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Where the numbers come from

Spend comes from signed receipts; value comes from outcomes you record. OneShot action calls emit signed receipts. The Measure page shows spend and value for the current workspace’s cadences. Recording an outcome can tag value back to receipts. Only confirmed value tags count toward the platform’s RoCS numerator; pending self-reported tags need validation. See value tagging and the RoCS API.

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How to use it

Compare motions over similar periods, after recording outcomes consistently. A low result can mean the motion is not working. It can also mean outcomes have not been recorded or confirmed yet. Action spend is not your whole business cost. Founder time, external subscriptions and other costs outside these receipts are not included. A missing rollup or absent spend does not show that a motion is profitable. Measure also shows sales metrics. An SQL is a sales-qualified lead; cost per meeting and cost per win divide recorded spend by those outcomes. They answer different questions from RoCS.